About Discover.Vino

Discover.Vino

Discover.Vino is an exhibition & tasting of foreign wines from all around the world, available on the domestic market or searching their presence in Bulgaria.

Main exhibitors at Discover.Vino 2026 are importers and representatives of foreign wineries.

Discover.Vino is an opportunity for communication and direct contact between importers and restaurateurs, traders, media and end customers.

At Discover.Vino 2026, in addition to the standard tables, you will also find specific areas – stands dedicated to a certain wine region, as well as thematic bars featuring different wines grouped by type, style, or grape variety.

In 2026, the exhibition will bring together dozens of wine importers and foreign wine producers who will present wines from diverse world wine regions.

All visitors will have direct contact with representatives of the wine importers or foreign wine producers. More than 500 wines from around the world will be available for tasting.

Access to the exhibition is by tickets.

The parallel program of masterclasses, lectures and presentations will enrich your knowledge about wine, giving you a chance to meet wine experts and foreign guests at an exceptional level. Most master classes and presentations are oriented to advanced wine lovers and professionals.

The admission to the masterclasses is by tickets. The master class ticket does NOT provide access to the exhibition! In order to participate in any of the master classes, it is mandatory to have an entrance ticket to Discover.Vino on the same day!

Check the full program.

Discover.Vino so far

Discover.Vino launched in 2017 at San Stefano Plaza with immense interest and an impressive number of visitors. Over 450 wines from around the world participated, with a particular focus on Italy with 170 labels. Similar diversity and number of wines were showcased in the following 2018 edition, held at Inter Expo Center. The next edition in 2019 took place in Hall 6 of the National Palace of Culture (NDK) – where numerous visitors had the opportunity to taste nearly 500 selected wines from dozens of global wine regions in a lively and inspiring atmosphere.

After a three-year hiatus, in 2023, the grand exhibition & tasting of imported wines returned triumphantly to Hall 3 of the NDK. 27 importers presented over 600 wines from 6 continents, including wines from two designated zones that formed special highlights at the event for the first time: California with 70 wines presented by the US Department of Agriculture, and 25 natural wines – Bulgarian and international, gathered in the Wild Yeast Club.

In 2024, Discover.Vino exceeded all expectations. Sofia Event Center welcomed a large and enthusiastic audience for a true feast for the senses. Visitors—wine professionals, enthusiasts, and winelovers alike—had the opportunity to taste wines from six continents: legendary bottles from the greatest Grands Crus Classés, from Burgundy and Champagne; unexpected discoveries from the New World; a curated selection of Balkan wines; outstanding wines from dozens of regions across Italy and Spain; low- and non-alcoholic offerings; as well as natural wines made with minimal intervention. The richness and diversity of styles and regions were truly remarkable. The masterclasses held as part of the exhibition were equally impressive in both quality and depth.

The 2025 edition raised the bar even higher, unequivocally proving that Discover.Vino is a successful platform for forging new partnerships and for professionals to engage with the most current wine imports, as well as a source of fresh knowledge, access to exciting wines from around the globe, and a powerful driver of wine culture. The event demonstrated a level of excellence fully reflecting the high quality of the wines presented. Thanks to the dedicated and highly competent importers behind the stands, along with the engaging speakers and compelling masterclass topics, Discover.Vino 2025 became a large-scale celebration of world wine in Bulgaria—a tasting without borders, rich in valuable wine discoveries.